Some Stories: Yvon Chouinard
Lessons from the edge of business and sport
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For nearly 80 years, Yvon Chouinard has followed his own advice, pursuing, with equal fervour, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations that he has learned in articles and books, personal letters and poetry, introductions and eulogies.
In this fascinating inside look, Chouinard himself has selected his favourites from years of reflection, all accompanied by illustrative photos, and many never published before. The results is more of Chouinard's iconoclastic and provocative thinking, his skilled storytelling and sense of humour, and a picture of the evolution of his thoughts and philosophies.
With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life.
Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world.
He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasises the urgency of the climate crisis then entreats everyone's obligation to reflect on, commit to, and act on this mission.
No of Pages: 464
Page Size: 225 x 250 mm
Publisher: Patagonia Inc
Published: April 2019
Illustrations: B & W / colour photos
Book: Some Stories: Yvon Chouinard
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